Trump Endorses Own Meme Coin, $TRUMP Price Skyrockets
President of the United States, Donald Trump, has publicly endorsed the Official Trump (TRUMP) token, a meme coin built on the Solana network that was launched in January 2025 ahead of his inauguration.
In a post on Truth Social on Sunday, March 23, 2025, Trump referred to the $TRUMP token as “the best of them all.” This statement sparked a price surge, pushing the token to a daily all-time high of US$12.27.
At the time of writing, data from CoinMarketCap shows the TRUMP token had corrected to around US$11.86, with an increase of over 9% in the past 24 hours.
Daily trading activity also surged dramatically by 295%, reaching a transaction volume of US$1.26 billion.
TRUMP token’s market capitalization rose to US$2.36 billion, making it the 40th largest crypto asset by market value.
Criticism from Industry Observers
Based on the information we quoted from the Coinvestasi media, a sitting president’s direct endorsement of a cryptocurrency affiliated with his personal business interests has sparked sharp criticism from ethics observers and industry players.
Eliant Capital, in a post on X, stated, “Trump doesn’t seem to care about the stock market, but he’s watching the Trump coin,” referring to Trump’s previous claims of not following market movements.
Andrew Rossow, digital law expert and CEO of AR Media, considers Trump’s endorsement of the TRUMP token dangerous, as it may set a precedent for misuse of public office for personal gain. He highlighted three constitutional risks:
Potential Foreign Influence: Anonymous purchases could allow foreign influence through token ownership.
Conflict of Interest with Regulatory Agencies: Trump’s involvement could lead to conflicts with agencies like the U.S. Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC).
Inequality in the Crypto Market: Endorsement of specific tokens could result in preferential treatment and damage market integrity.
According to the project’s official documents, CIC Digital LLC—the company listed in Trump’s financial disclosures—alongside Fight Fight Fight LLC, controls approximately 80% of the TRUMP token supply.
This means that any spike in trading activity and price increase could directly benefit entities affiliated with Trump.
Rossow further emphasized that federal ethics laws strictly prohibit public officials from engaging in activities that create a conflict between their public duties and private interests.
As such, Trump’s involvement is seen as contradicting his responsibilities as president and poses a risk to public trust in impartial governance.
Token Sales by Related Entities
Earlier this month, a decentralized finance project called World Liberty Financial—also associated with the Trump family and the entity DT Marks DEFI LLC—was reported to have earned up to US$390 million from a second phase of token sales.
Although the token’s official website states that TRUMP is “not intended as an investment vehicle,” its value and appeal are closely tied to Donald Trump’s personal brand and political campaign.
